Promises that claim to repair wrinkles, fade sun spots or hyperpigmentation, or to magically make large pores disappear can leave all of us wanting, needing that shiny new product.
But we’ve seen it all... for decades, since our 20s, we’ve seen hundreds of brands and thousands of skincare ads. Celebrity endorsements, the next “big thing” in skincare, dermatologist-approved, even DNA-altering scientifically developed formulations.
And yet...
None of them seem to deliver what they promise.
Sure, those fancy creams might work for a 25-year-old who needs some help with a couple of pimples.
But for our mature skin that has gone through years of:
- collagen degeneration (a natural part of aging)
- sun damage (UV radiation)
- air pollution (cars, fumes, factories, pesticides that evaporate into the air)
- second-hand smoke
- harmful chemicals in makeup, in skincare and even laundry detergents (the pillowcase we sleep on at night!)
... it seems like ordinary creams and serum are no longer effective.
As we age, our skin loses the ability to renew itself (collagen) and its bounce (elasticity), and after 40, 50 or 60 years, we can’t expect our skin to look as firm, tight and taut as it did in our 20s.
Or can we?
If you’ve ever heard of Ayurveda (the Ancient Science of Life that originated in India over 5000 years ago), you’ll know that this holistic system of medicine has a large focus on self-care and rejuvenation.
Many routines and practices in Ayurveda are made specifically to keep our skin looking and feeling young – and what makes Ayurveda so special is that it actually focuses on long-term, sustainable results rather than short-term effects.
The earliest mentions of Ayurveda in ancient books and texts date back to over 5000 years ago. So the Ayurvedic self-care routines and formulations we know today, have been around for literally thousands of years. If the test of time doesn’t prove how effective they are... well, what does?!