As a young girl inheriting the sensitive skin of her grandmother, founder Nicole Hinterstocker was unable to use most commercially available cosmetics. Creating “potions" from common natural ingredients, she found she could instinctively heal her delicate skin. Pursuing her lifelong calling, Nicole studied for many years with Dr. Vasant Lad: Ayurvedic physician, respected author, and head professor at the Ayurvedic Institute in Albuquerque, New Mexico. Acknowledging Nicole’s expertise, she was invited to lead trainings there, and encouraged to create Ayurvedic skin care formulas. AJARA Beauty, born in the Autumn of 2002 with a small array of highly customized facial care products, established its roots in Nicole's home state of Wisconsin. Pioneering a nine-category skin-type identification system, AJARA: Beauty now formulates a full line of nurturing, pure and natural skin, hair, and body care products.