and Ayurveda
iYURA is THE brand to experience authentic, effective Ayurveda in the most beautiful and compliant way!
iYURA is a natural, authentic Ayurvedic skincare brand that brings ancient beauty formulas to you.
If a product is from iYURA,
it is pure, it is effective, it is natural and looks mesmerizing.
Along with great results and the true blessings of nature, iYURA also brings to the fore the beauty of hand-painted artwork created in the ancient Indian tradition of Madhubani painting.
You can identify an
iYURA
product from afar and recognize it with closed eyes.
iYURA brings pure, authentic, traditional Ayurveda in a modern, usable, alluring format, at reasonable prices with results that are not mere promises – the gorgeous glow on your face speaks for it.
iYURA
is natural, 100% Ayurvedic and it works!
To the connoisseur, iYURA’s look and personality embodies the grace of its results, the grandiosity of its roots and the supreme purity of its ingredients.
To others, it’s go-to Ayurveda, natural skincare that works.
iYURA contains only the best quality, pure, authentic Ayurvedic herbs that will bring about the results that they’re supposed to.
We use only those ingredients that have been recommended by the ancient Ayurvedic texts and then go through modern research literature to ensure safety and assess its effects.
NO – not all herbs are organic. Most are wild-crafted.
Why?
It is often very difficult to source all herbs for every formulation, since Ayurvedic herbs are not easily available.
However, as a strict brand policy, every single ingredient goes through a rigorous quality check – first manually by experienced Ayurvedic practitioners, and only upon organoleptic approval by them, are they tested in laboratories to make sure it the right herb and is free from any pesticide or heavy metal toxicity exposure.
At
iYURA,
you will never find a low quality ingredient used in its formulations.
We’re compliant, we’re safe and we’re effective. We take pains that few others do.
OUR MANUFACTURING PROCESS
We’re proud to openly declare that we take the utmost pains to create Ayurvedic products which are the right balance of compliant, effective and just really gorgeous!
Yes – all our products are ethical and are manufactured to be compliant to FDA regulations as well as other laws and regulations applicable in territories our products are sold in, like the US, Canada, Europe, and Australia.
Let us explain this to you in detail.
We have no qualms in stating the fact that most Ayurvedic companies are unaware of regulations or simply do not follow them.
To give you an example, products often contain ingredients that are illegal to export out of India because they’re endangered.
Another example would be how many products would contain heavy metals, which may be an accepted practice in some parts of the world, but is not something a conscious consumer would be open to!
We at iYURA take major steps at multiple levels to ensure you get to touch a product only from that batch that’s gone through rigorous checks.
Our products do NOT expose you to the risks of pesticides or heavy metal toxicity.
How do we ensure that?
Batch of herbs
Manual check by team of experts
Laboratory test of the approved batches
Our team of EXPERTS manually checks and observes every batch of herbs that will be used as raw materials. Only that batch that meets the high standards of organoleptic evaluation is then sent to a third-party laboratory for testing for several factors like:
All our products are vegetarian.
No meat, no fish, no egg. However, some products do contain milk.
We wanted to stay as authentic as possible to ancient, classical Ayurvedic texts, and milk as well as milk products like ghee have an almost sacred place in Ayurveda.
We respect the emotions of those who have consciously chosen the vegan path - we also offer vegan products.
iYURA
stands for a conscious choice of
natural beauty, realistic beauty and loving beauty
that is also good to mother nature.
iYURA also stands for thoughtfulness and the celebration of life, the celebration of the colors and the complexities of life, the depth of harmony between humans and nature.
iYURA stands for embracing real beauty, for not hiding under layers of coverage makeup, for not being somebody you’re not.
iYURA stands for honesty and courage that allow one to celebrate oneself and strive for self-improvement in that spirit, rather than in the spirit of fixing something that is wrong.
