While the earliest mention of lip balms in skincare traces back to the 1880s, they were a part of Ayurvedic skincare and wellness way before.
The Western world is only now waking up to the wonder of Ayurveda and rare and unique herbs through a handful of authentic Ayurvedic experts. But iYURA, the harbinger of all-things-authentic-Ayurveda in the West, has uncovered another lesser-known Ayurvedic process of skincare preparation practiced centuries ago.
This process is known as ‘Malahara Kalpana’ - an Ayurvedic ointment preparation method that mixes beeswax with a base oil like Sesame, Coconut, or Ghee. Additional natural herbs are added to this mix to increase its potency and deliver a variety of benefits.
And this is how iYUlips is formulated.
Not by mixing paraffin and petroleum jelly in a lab, but through a laborious, ancient procedure full of rich heritage and time-tested efficacy.
Ayurvedic texts refer to Malahara Kalpana’s supreme potency as an effective way to combat skin concerns and talk about its unique properties as that of ‘Snehana’ (oleation) and ‘Varnya’ (beautifying), making iYUlips the ultimate way to soothe, soften, moisturize, and volumize the look of parched, cracked, wrinkled, and thinning lips.