Pronounced as “Aa-You-Raa", iYURA is an Ayurvedic skin, hair and body care brand that believes nature has held beauty solutions in its treasury of plants, herbs, roots, flowers and more for thousands of years! Ayurveda is the ancient science of life from India that uses ingredients originating from nature to boost beauty, wellness and holistic self-care. iYURA brings that power of Ayurveda to you through its Ayurvedic products that are not only natural but also deliver powerful results.
Not only are iYURA products and formulations unique, the brand even looks unique! You can identify iYURA’s products at the very first look! See the hand-painted, ‘Madhubani’ artwork on the package?
That’s an iYURA.
(The particular painting used for the packaging of Manjish Glow Elixir was hand-painted on a piece of silk!)
‘Madhubani’ painting is a style of painting unique to the Mithila region in Northern India. This kind of artwork, hand-painted by artisans, not only makes iYURA products uniquely identifiable at just one look, but they also place the products in the ancient, rich, cultural context they belong to.