#2
Authentic method of preparation
Prinoush is an iYURA oil and iYURA is the western world's largest online Ayurvedic skincare brand with over 600,000 people across the US, Canada, Australia, New Zealand, Germany, France, Italy, Spain and the UK.
Unlike other skincare brands, iYURA makes skincare following ancient recipes and method of preparation.
What is this ancient method of preparation?
Unlike other skincare products manufactured in labs by combining extracts and base materials, iYURA oils are prepared by using a laborious process called the ‘Oil-Cooking’ Method.
- First, high-quality herbs are sourced, washed and dried.
- They’re then pounded into powders, which are then mixed with specific liquids to convert into a paste.
- Then the paste is cooked into specific base oils for each formula.
- The hot oil with herbs cooking in it needs to be stirred constantly and the temperature needs to be maintained consistently to get the oil right.
It really is a tricky process and only experts adept at making Ayurvedic formulations for decades get it right.
It’s like a Michelin Star chef cooking a perfect meal for your skin each time!
All iYURA oils are made with authentic ingredients sourced in India, the motherland of Ayurveda, tested and used by expert Indian Ayurvedic ‘Skincare-Chefs’, if you may!
But this is where iYURA beats others again – each batch of iYURA oils is tested for safety and several other parameters and it is ensured that you get an oil that is 100% natural but is also safe with no risk of Pesticide or Heavy Metal Toxicity.
A whole battery of tests such as physiochemical tests like specific gravity, colorimetry, acid value, peroxide value, Iodine value, saponification value to ensure quality and other tests to ensure safety like microbial test, pesticide residue test, heavy metal test and aflatoxin test are conducted before a batch is approved to be sent out to you.
What’s more?
Not only are iYURA formulations based on what Ayurvedic texts prescribed thousands of years ago, they’re made using the ancient ayurvedic method. However, and here’s the beauty, iYURA products are designed to cater to western, modern sensibilities as much as possible, without compromising on authenticity or performance.
The formulations are designed to meet the specific needs of harsh climates in countries such as the US, Canada, Australia and others as well as the specific needs that arise due to exposure to such conditions and fast-paced, stressed-out modern lifestyles. Prinourish, for example, smells like a divine bouquet of flowers and does not stain the skin or leave a funky feeling or smell.
The ritual of applying Prinourish on the face with a few moments of blissful massage makes for an out-of-the-world-escape for a few moments every day in your stress-filled, busy life.